About us

Who are we

comparethemarket.com launched in 2006 as a car and van insurance comparison site offering customers the chance to compare quotes from a range of providers. Over the years we have grown and developed, introducing new products including home insurance, bike insurance, and money products such as credit cards, mortgages and loans.

In January 2009 comparethemarket.com launched a new marketing campaign that changed the face of the company. Aleksandr Orlov, with his meerkat comparison site, has been a phenomenal success and has helped build comparethemarket.com into a household name.

Following the success of the much-loved meerkat and his friends, 2011 saw the launch of our rewards campaign. Now customers who purchase car, home, van, pet, life and bike insurance, switch energy supplier or get a credit card or loan through comparethemarket.com can collect one of eight exclusive meerkat toys. Meerkat Toy Collection Terms and conditions apply.

After just one year we had delivered over 1 million toys to our customers and demand is still growing! Now, you can even choose which meerkat you want next if you have already received one when you bought insurance with us before. Look out for Aleksandr and the villagers in our latest TV adverts. To view our latest advertising click here.

In September 2012 comparethemarket.com.au** was launched to give customers in Australia the same opportunity to compare insurance prices from a range of providers to find some of the best deals around to suit their needs.  

In 2013 comparethemarket.com was voted Best Website in the Comparison Sector by websiteoftheyear.co.uk . The Website of the Year award is the online people’s choice award initiative by online market research agency MetrixLab and Emerce.


Who we work with

We carefully select a range of business partners and insurance providers to enable our customers to compare only the best and most trusted organisations in the marketplace. To view the business partners we work with, click here.

When you are looking for insurance you don't necessarily need to know all the finer detail about the insurers you are comparing via comparethemarket.com. All you really want is to be confident that we will provide a price comparison from a wide range of the UK's top providers so you can find the best deal that suits your individual needs.

** www.comparethemarket.com.au is a price comparison website operated by Compare the Market Pty Ltd, a company registered in Australia, ACN 117323 378, AFSL 422926. It uses the trade mark comparethemarket.com under licence in Australia and is not connected to comparethemarket.com which is a trading name of BISL Limited.