Our cookies policy

We want your experience on comparethemarket.com to be quick, simple and easy. To ensure that you can make full use of comparethemarket.com's comparison service, your computer, tablet or mobile device will need to enable cookies. If cookies aren't enabled on your computer, it may limit your experience on our website and will mean that you will not be able to save and retrieve your quotes. In some instances it may mean that you cannot access some of our services at all.

Data protection is of upmost importance to us at comparethemarket.com, so our cookies simply aim to make it easier for you, whilst allowing us to ensure that we can personalise your experience on our site.  For more information on how to block or restrict cookies from comparethemarket.com or any other website go to www.allaboutcookies.org.

Below we have provided more detailed information about the main cookies that are used on comparethemarket.com with details of how long they last and what we use them for. Some of our comparison services require the use of cookies from third party providers and you can find details about these third party cookies here.

 

Cookie descriptionNamePurposeLifetime of cookie
Advertising/Marketing Cookies

The cookies used for this purpose are regularly updated and so the names of the cookies may vary but examples of the names that may be used are [Doublelick (id, DSID and IDE)] and Rocketfuel (ac, b, cav, rud and ruds). Cookies may be placed by our approved providers.  The main providers that we work with in relation to this activity are (AOL (Doubleclick), Quantcast and Rocketfuel).

These cookies are used to allow us to track the adverts that users click on to reach the comparethemarket.com website and assist us in showing you customised adverts when you visit other websites.   You can find more information about this type of advertising at www.youronlinechoices.com where you can also find information about how to control your online behavioural advertising preferences and options to turn off behavioural advertising for individual companies (Please note turning off behavioural advertising will not stop you seeing advertisements online or stop cookies being used. You should follow the instructions at www.aboutcookies.org to adjust the privacy settings on your web browser if you wish to turn off cookies).

The lifetime of the cookies used for these purposes will vary but will typically remain for between 3 months and 2 years.

Doubleclick

id

DSID

IDE

The DoubleClick Floodlight Counter tag allows CTM to count the number of times that users have visited a particular page after seeing or clicking one of their ads.

 2 years

1 hour

2 years

Bazaarvoice

Production: bvf_(client checksum)

Staging: bvf_(client checksum)s

We use Bazaarvoice to display customer reviews of our products

This stores a session ID of the user, created after a submission

 Session-based cookies that are deleted when you leave the site
Google Analytics

_ga

 

This cookie is used by google analytics to distinguish users of comparethemarket.com. Expires after 2 years
_gat This cookie does not store any user information, it is used to limit the number of requests made to doubleclick.net. Google Analytics uses doubleclick.net to provide advertising features such as remarketing and demographics for users of comparethemarket.com.

Expires after 10 minutes

__utma Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.

Expires after 2 years

__utmb Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.

Expires adter 30 minutes.

__utmc Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.

Session based cookie that expires when your session ends or you leave our site.

__utmt Used to throttle request rate.

Expires after 10 minutes.

__utmv Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.

Expires after 2 years.

__utmz Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.

Expires after 6 months.

Celebrus Technologies

We use Celebrus Technologies to help understand customer behaviour and the performance of our site

stodDBID

stodCDID

These cookies help the web analytics store data consistently between different visits.

This is a persistent cookie, that stays on your

machine between sessions, unless you remove it.

stoduvt

stodCDuwt

These cookies help us to store data consistently between different visits from the same user

This is a persistent cookie, that stays on your

machine between sessions, unless you remove it.

stodkey This cookie is used to provide a unique identifier for the speed trap data collection server These are session-based cookies that are deleted when you leave the site
stodCDuvt This cookie is used if the user crosses to another domain so that the visit can be viewed as a single journey
stodSF=y This cookie is used if data collection is stopped
usy46gabsosd This cookie is used to identify the users session
vtz47gabsosd  This cookie is used to identify the users session

Optimizely

There may be a number of cookies starting with optimizely that are related to optimizely tests.

We use optimizely to help us analyse and improve the performance of this website. 

optimizelyEndUserId Stores a visitor's unique Optimizely identifier for Optimizely X Web. It's a combination of a timestamp and random number. No other information about you or your visitors is stored inside.

First-party persistent cookie - 10 years, or a period of your choice (per the setCookieExpiration API)

optimizelyRedirectData After Optimizely X Web has executed a redirect experiment, stores various data from the original page so that Optimizely still has access to it on the new page. First-party session cookie - 5 seconds
 optimizelyPendingLogEvents  Used as a cache for a visitor's actions between tracking calls. This ensures that all events are efficiently tracked even if a visitor takes many actions in rapid succession. The cookie is wiped once the tracking call has been made.  15 secs
optimizelyBuckets Stores the experiments and variations that a user has been bucketed into. Therefore, the user will continually see the same variation for every experiment on the page. Expires afer 10 years
optimizelySegments Persists the visitor's browser, campaign, mobile, source type, and any custom dimensions that you may have configured.  Expires afer 10 years
cdn Sets a cookie on the CDN for performance monitoring.  Session based cookie that expires when your session ends of you leave the site. 
Google PREF This is Google's cookie to remember basic settings for Google.  Persistent cookie that is stored on your computer in-between sessions
Google NID A unique identifier used by Google applications to store user preference information. Persistent cookie - lifetime > 6 months
ad.yieldmanager.com uid, bh

 This is a tracking cookie designed to keep track of how many times you visit a website and how long you stay, your browser type, your IP address, and other web surfing activities which are sent back to the cookie’s host site. 

Persistent cookie that is stored on your computer in-between sessions
invitemedia.com uid, exchange_uid, segments_p1

InviteMedia which is an advertising company that is part of a network of sites, cookies, and other technologies used to track you, what you do and what you click on, as you go from site to site, surfing the Web.

 Persistent cookie that is stored on your computer in-between sessions
Netscaler NSC_htmc_wtsw_dun_tubujd Netscaler balances web traffic load between multiple web servers. These cookies support the continuation of  sessions with the same server.  Session based cookies that are deleted when you leave the site
NSC_mc_wtsw_dunxfc_tubujd
.meerkovo.comparethemarket.com NSC_htmc_wtsw_dun_dnt
.services.comparethemarket.com NSC_htmc_wtsw_dun_dnt
quote.comparethemarket.com NSC_mc_wtsw_dunxfc_rvpuf
services.comparethemarket.com NSC_JO5mr5t0cj4j252cmf2oiobjt41p1ef
NSC_mc_wtsw_dunxfc_dnt
www.comparethemarket.com NSC_mc_wtsw_dunxfc_ofxtubujd
comparethemarket.com usability testing CTMMVT These cookies help us to evaluate the usability of our site by comparing different options for the placement of buttons and other controls. This cookies stores an identifier and date/time  of the start of the first visit. Persistent cookie that is stored on your computer in-between sessions
my.comparethemarket.com _RequestVerificationToken This is a security cookie to validate that only my.comparethemarket.com requests are allowed.

When Session Ends

myctm2 This is a user’s authorisation cookie and determine if the user is signed in or not.

When Session Ends

comparethemarket.com user support CTMMVT_Session This cookie stores the time this cookie was last read, and stores which version of the website the user was served, to ensure continuity. Persistent cookie that is stored on your computer in-between sessions
CTMJourney This cookie tracks you choices of products, quotes and information you supply to make the quote such as date ranges Session-based cookies that are deleted when you leave the site.
CTMJourneySession Records when a customer starts to complete the questions and how much time has elapsed during the user's session. Allow CompareTheMarket to customise the page if the customer has clicked through to CompareTheMarket from a partner. This also keeps your preference for indicative quotes. Session-based cookies that are deleted when you leave the site.
CTMRedirect RedirectStatus [possible values of 'CONTINUE' or 'REDIRECT' - used to indicate if the current visitor has been assign the blue (10%) or white (90%) variant] Session-based cookies that are deleted when you leave the site.

__CTM.Referral-

CodeContext

CTM.Referral-

CodeContext

 SpeedTrap cookie allows ComparetheMarket to understand user progress through comparethemarket sites.  Session-based cookies that are deleted when you leave the site.
ctm-st  This holds MVT data for the session  Session-based cookies that are deleted when you leave the site.
ctmhistory Stores the name of the page the quote journey started on.  Session-based cookies that are deleted when you leave the site.
bypassRedirect Used to determine whether a user is served the blue or white journey  Session-based cookies that are deleted when you leave the site.
comparethemarket.com search preferences ctm-money-parameters This cookie tracks users selection on the slider search controls, no customer data is stored. This cookie tracks users selection on the slider search controls, no customer data is stored.
comparethemarket.com toy claim usability rewards-email-address This cookie stores your email address if you enter it to claim a toy, this is stored in the cookie. If a customer clicks on other credit cards or loans, they don't need to re-enter email details.  Session-based cookies that are deleted when you leave the site.
comparethemarket.com rewards toy preference rewards-preference Registers customer choice to claim a toy, so they are not asked each time they wish to apply for a product Session cookie. When browser is closed or cookie expires it is removed.
comparethemeerkat.com check for browser javascript support has_js This cookie tests to see if javascript is enabled in the browser settings, in order to show appropriate content.  Session-based cookies that are deleted when you leave the site.

reminders.comparethemarket.com

reminders-token

Used for authentication to enable access to  reminders.comparethemarket.com.

24 hrs

comparethemeerkat.com playsound_js This cookie stores the user setting for sound on/off for this website.  Session-based cookies that are deleted when you leave the site.
careers.comparethemarket.com resolution Resolution This cookie identifies a customer's screen resolution so that comparethemarket.com can optimise their customer experience.

Session based cookie that expires when your session ends or you leave our site

techjobs.comparethemarket.com has_js has_js

This cookie identifies if a customer’s browser supports JavaScript so that comparethemarket.com can optimise their customer experience.

Session based cookie that expires when your session ends or you leave our site.
techjobs.comparethemarket.com: cookie-agreed cookie-agreed This cookie identifies if a customer has consented to comparethemarket.com’s cookie policy, and is aware that cookies will be set by interacting with our site. Expires after 1 year.
comparethemarket.com quote support PPQuoteId This cookie holds a unique identifier for the customer in order to allow them to retrieve their quotes. Session-based cookies that are deleted when you leave the site.
PPProductClass 'Price page' product class is set to an identifer for the type of product the user has been comparing e.g. PC for car, PV for Van. Session-based cookies that are deleted when you leave the site.
PPAffClie This cookie is used to capture the marketing source which brought the user to the site. Session-based cookies that are deleted when you leave the site.
PPTheme This cookie sets the theme and styling of the page. Session-based cookies that are deleted when you leave the site.
 comparethemarket.com  ASP.net_SessionId Store session data in a quote journey, e.g. Motor Session-based cookies that are deleted when you leave the site.
Life This is used to identify the source the visitor has come from. Session-based cookies that are deleted when you leave the site.
ASPSESSIONIDCCSTBAQA This cookie checks to ensure the email service available to users.  Session-based cookies that are deleted when you leave the site.
ASPSESSIONIDCSSDTRTA This cookie checks to ensure the email service available to users. Session-based cookies that are deleted when you leave the site.
quote.comparethemarket.com __oloCOOKIE Created by comparethemarket for online optimisation of journeys. 24 hours
Comparemabob Game State sergei-rule-ok Stores the state of the current player's game session Session cookie. When browser is closed or cookie expires, it is removed.
Criteo

uid
evt
uic
acdc
udc 

These 3rd party cookies let us serve personalised adverts to you when you’re browsing other websites e.g. reminding you of your car insurance quote prices. 

http://www.criteo.com/en/privacy-policy

Persistent cookie that is stored on your computer in-between sessions

BlueKai (bluekai.com)

bku

bkdc

This is used in order to help show you more relevant marketing content and  lets us serve personalised adverts to you when you’re browsing other websites

 

Persistent cookie that is stored on your computer

Google conversion

Google Adwords conversion

These cookies help us to understand how consumers interact with our quote journey and to identify areas for improvement within our service.

Stays on machine for 90 days, unless you remove it.

Affiliate Window

aw(merchantid) i.e. aw7389

Includes which publishers website the user is on before clicking on a banner/link that took them to the advertisers website.  This is then used to match the initial user with the cookie on those sites.

Default is 30 days however publishers can be given a custom cookie duration

Bazaarvoice

We use Bazaarvoice to display customer reviews of our products

Production: bvf_(client checksum)

Staging: bvf_(client checksum)s

This stores a session ID of the user, created after a submission

Session-based cookies that are deleted when you leave the site

BVImplcomparethemarket.com

Stores the configuration that the user has been bucketed in for A/B testing purposes

Session UUID, cookie expires after 30 minutes of inactivity

BVID

Allows Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network. Set on network.bazaarvoice.com

Persistant cookie that expires after 18 months

BVSID

Allows Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network. Set on network.bazaarvoice.com

Persistant cookie expires after 30 minutes of inactivity

Sessioncam

We use Sessioncam in order for us to constantly improve this website.

 

 

 

 

sc.UserId

The SessionCam reporting console includes the ability to re-sort recorded sessions by unique user. This aggregates multiple visits from the same, unique user over a selected date/time range. This cookie is used to enable this report. 

1st party permanent cookie, set for 1 year, used to identify an individual unique user

sc.Status

This cookie is set on the first load of SessionCam to store whether SessionCam is to record the session or not. The cookie also stores data for whether ServiceTick web surveys are configured to launch for this hostname.

1st party session-expiry cookie used to store the recording status through the user's session

sc.ASP_NET_SESSIONID

A recording showing multiple pages visited during a user’s unique visit to a web site is “stitched” together using details provided by this cookie.

1st party session-expiry cookie used to identify the individual user session

sc.ASP_NET_SESSIONID

This cookie is always set but only used in the specific situation as some of our clients have web sites where the content and functionality is distributed across multiple domain names. This cookie enables the SessionCam reporting console to maintain a view of that user’s session across multiple domain names. 

3rd party session cookie only used when a visitor goes across multiple domain names belonging to the same client within a single visit.

SessionCamTestCookie

This cookie is set when SessionCam initialises and is only ever used to ensure we can read and write cookies. Once this cookie has been set it is deleted immediately and if the cookie fails to set, SessionCam will not attempt to record. 

1st party SessionCam Test cookie deleted after being set

travel.comparethemarket.com retrieve CTM.Travel.Retrieve This cookie is used to identify a customer's quote when a previous travel insurance quote is retrieved via Your account, Your quotes.

Session based cookie that expires when your session ends or you leave our site.

travel.comparethemarket.com duty to disclose preferences CTMTravel This cookie is used to identify if a customer has been shown the duty to disclose statement, this is usually shown at the top of the screen and starts with "It is important that the information provided throughout the quote is accurate…" Session based cookie that expires when your session ends or you leave our site.
travel.comparethemarket.com quote identifier travel.quote.id This cookie is used to identify a customer's quote when comparing travel insurance. Session based cookie that expires when your session ends or you leave our site.
money.comparethemarket.com session identifier SessionId This cookie is used to identify a customer's session when comparing money products. Session based cookie that expires when your session ends or you leave our site.
money.comparethemarket.com search preferences ctm-money-parameters This cookie tracks customers selection on the slider search controls, no customer data is stored. Session based cookie that expires when your session ends or you leave our site.
money.comparethemarket.com rewards claim email address preferences rewards-email-address This cookie stores a customer's email address if they enter it to claim a reward, this is stored in the cookie. If a customer applies for another credit card or loan in the same session, they don't need to re-enter email details. Session based cookie that expires when your session ends or you leave our site.
rewards-preference This cookie stores a customer's preference regarding providing their email address when claiming a reward, so they are not asked each time they wish to apply for a product in the same session. Session based cookie that expires when your session ends or you leave our site.
money.comparethemarket.com homeowner loan preferences homeownerLoansCallbackCookie This cookie stores a customer's first name, surname, contact number, email address if they enter it to request a broker call back for a homeowner loan, this is stored in the cookie. If a customer applies for another  homeowner loan in the same session, they don't need to re-enter their details. Session based cookie that expires when your session ends or you leave our site.
money.comparethemarket.com referring partner website customer experience __CTM.PartnerId This cookie stores the unique identifier of the referring partner website so that comparethemarket.com can optimise your customer experience. Expires after 3 months.
money.comparethemarket.com accessing from Austrailia preferences CTMAusInUk This cookie stores a customer's preference regarding which site they wish to visit: comparethemarket.com or comparethemarket.au, when accessing our site from Austrailia. When accessing from Austrialia persistant cookie that expires after 1 year, otherwise session based cookie that expires when your session ends or you leave our site.
quote.comparethemarket.com product identifier CTM_Product This cookie is used to identify the product class for the product that a customer comparing e.g. PT for pet insurance.

Session based cookie that expires when your session ends or you leave our site.

quote.comparethemarket.com/pet/ duty to disclose preferences

CTMPet

This cookie is used to identify if a customer has been shown the duty to disclose statement, this is usually shown at the top of the screen and starts with "It is important that the information provided throughout the quote is accurate…" 

Session based cookie that expires when your session ends or you leave our site.

/quote.comparethemarket.com/lifeinsurance

LifeMvt

Enables us to track which version of the Life Journey we show you.

Session based cookie that expires when your session ends or you leave our site.

energy.comparethemarket.com/

 

 

 

 

 

CTMEnergy

This cookie holds data for a customer, including email address, to enable us to recognise a returning custoemr comparing Energy.

Session based cookie that expires when your session ends or you leave our site.

CTMEnergyMvt

Enables us to track which version of the Energy journey we show to you. Session based cookie that expires when your session ends or you leave our site.

CTMEnergySignInRedirect

Enables us to rack when you left the Energy journey to sign in, so we can return you to the correct page. Session based cookie that expires when your session ends or you leave our site.
your-rewards.comparethemarket.com/ ctm-rewards

 

This cookie is used to store session-specific application feature information that allows us to personalise your experience. The cookie is removed on exit from the session or after 20 minutes, whichever is sooner. Expires after 20 minutes.
ctm-rewards.sig This cookie is used as a signature for ctm-rewards cookie to prevent any tampering by a 3rd party. This cookie helps to keep your personal data secure even if a 3rd party were able to gain access to your computer or you are using a shared computer. The cookie is removed on exit from the session or after 20 minutes, whichever is sooner. Expires after 20 minutes.
compare-the-market.custhelp.com cp_session Store sesison specific user data including session ID, answers viewed, number of searches, previously viewed answers, previous searches, and previously seen email. Session based cookie that expires when your session ends or you leave our site. 
eld The cookie is thie primary way that OSvC uses to create and identify a session, rnengage is a vital part of that process as sessions can be wrapped up into an engagement id. This engagement id allows us to segment those sessions for 15 minute intervals (Our billing interval). Expires after 1 week
signin.comparethemarket.com idsrv.xsrf Request anti-forgery token to stop cross site scripting attacks. Session based cookie that expires when your session ends or you leave our site. 
idsver.clients Used for authentication to enable single sign out across allparts of the comparethemarket.com website.  Session based cookie that expires when your session ends or you leave our site. 
idsver.session Used for authentication to enable signing out. Expires after 1 hour.
JSESSIONID The JSESSIONID cookie is used to store a session identifier so the New Relic can monitor session counts for an application. Session based cookie that expires when your session ends or you leave our site. 
openid.n.(client guid) Protection against authentication code replay attacks.  Session based cookie that expires when your session ends or you leave our site. 
SignInMessage.(client guid) Used to pass display text to login page. Session based cookie that expires when your session ends or you leave our site. 
quote.comparethemarket.com/car/ and quote.comparethemarket.com/van/ BVImpmotorbridgingpage We use Bazaarvoice to display customer reviews of our products.  Session based cookie that expires when your session ends or you leave our site. 
CTMJourneySession Records when a customer starts to complete the questions and how much time has elapsed during the user's session. Allow CompareTheMarket to customise the page if the customer has clicked through to CompareTheMarket from a partner. Session based cookie that expires when your session ends or you leave our site.
VideoCookie Used to determine whether to display the video on the price loading screen. Session based cookie that expires when your session ends or you leave our site. 
m_comparethemarket_com Maintains context of the user throughout the session. Expires after 2 hours.
MotorQuoting Used for getting prices back from insurers and linking reporting metrics. Expires after 1 year.
_gat_carTracker This cookie does not store any user information, it is used to limit the number of requests made to doubleclick.net. Google Analytics uses doubleclick.net to provide advertising features such as remarketing and demographics for users of comparethemarket.com Expires after 20 minutes.
_gat_vanTracker This cookie does not store any user information, it is used to limit the number of requests made to doubleclick.net. Google Analytics uses doubleclick.net to provide advertising features such as remarketing and demographics for users of comparethemarket.com Expires after 20 minutes.
quote.comparethemarket.com/motorbike/ CTMBikeFilterSelection Used to filter out products that do not match the filter selections.  1 month or when session ends.
CTM_Product This cookie is used to identify the product class for the product that a customer is comparing e.g. PT for pet insurance.  Session based cookie that expires when your session ends or you leave our site.
quote.comparethemarket.com/lifeinsurance/ LifeMvt Enables us to track which version of the Life journey we show you.  Session based cookie that expires when your session ends or you leave our site.
 Cloudflare _cfduid   The __cfduid cookie is used to override any security restrictions based on the IP address the visitor is coming from. For example, if the visitor is in a coffee shop where there are a bunch of infected machines, but the visitor's machine is known trusted, then the cookie can override the security setting. It does not correspond to any userid in the web application, nor does the cookie store any personally identifiable information.  Expires in 1 year

 CTM internal cookie

 _CTM.ReferralCodeContext  SpeedTrap cookie allows ComparetheMarket to understand user progress through comparethemarket sites.  Session-based cookies that are deleted when you leave the site.
CTMCookiePolicy This is used to tell the browser that the user has already agreed the cookie policy, so not to show the banner. After 10 years
CTMMarket-fonts-loaded This is used to tell the browser that the fonts used on the site are already loaded for this session, not to load again. On session end
Wistia _distillery This cookie is used by the Wistia video player to remember where you are in a video so that if playback is interrupted. Expires 1 year
advertising.com C2 Used to profile users into audience segments that we can target our advertising campaigns against. After 1 year
ebdr3.com guid Tracks users across sites for adware popup ads After 30 years
Adition Technologies (www.adition.com) UserID1 Sets a unique user ID cookie for targetted advertising firm adition.com Expires in 6 months
WideOrbit (www.atemda.com) vi Advertising tracking cookie Expires after 3 months
media.net visitor-id Targetted advertising cookie unique user id for media.net Expires after 1 year
Po.st

post_dcm
post_uuid

RadiumOne provides the po.st link shortening service. They also make use of cookies to record information about the website or content you have chosen to share which is used to identify the intersts of users in order to deliver targeted advertising. Expires after 1 year
amazon-adsystem.com ad-id, ad-privacy Measurement and tracking cookie Expires after 20 years
demdex.net/dpm.demdex.net

demdex
dpm

This cookie is used by Adobe Analytics to help identify a unique visitor across domains. Expires after 6 months
 Twitter  guest_id  This cookie is used to identify the visitor to Twitter. If the visitor does not have a Twitter account or has never accessed the twitter.com website directly then Twitter will assign you a unique code to track your visit to the Twitter feed.  Expires after 2 years
 Facebook   guest_id  Facebook tracking cookie for those who are not logged into Facebook Expires after 3 months
 fr  Facebook advertising cookie  Expires after 3 months
 Antiforgery token  CTM.Antiforgery  Used to store an antiforgery token to protect from cross-site request forgery (CSRF), which is an attack where a malicious site sends a request to a vulnerable site where the user is currently logged in. This token protects and stops this from happening.  1 year, however this gets overwritten each time you visit the site.